Austro Woodworking is back with a new team and a renewed focus on Biesse‘s high-end, technologically advanced Italian-manufactured machines like its well-known Stream edgebanding and Rover CNC machines.
The new company’s director has assembled a group of experienced sales and technical staff ready to do business.
The all-new Austro opens a new chapter for its operations and reflects broader trends within Southern Africa’s woodworking industry towards modernisation and technological integration. With its focus on Biesse’s high-end machinery and a dedicated team, the company is well-positioned to make a substantial impact in the market, appealing to new customers and existing loyal clients.
A strong emphasis will be placed on building long-term customer relationships through exceptional service and support. The director believes fostering trust and loyalty will differentiate the company from others. “We believe the customer comes first. Whether it is a quotation for a new machine, spare parts, troubleshooting, maintenance, repairs or training, we are ready to provide prompt customer service”, he comments.
Relaunching Austro is a strategic move designed to support furniture, kitchens, built-in cupboards, shop fitting, and related industries in surviving and growing in a slowly recovering economy. While escalating raw materials and labour costs are a problem, the biggest hurdle facing manufacturers is the lack of dedicated, skilled operators and artisans.
Like their European counterparts, Southern Africa’s woodworking companies seek consistent, efficient, reliable, accurate, cost-effective and flexible production solutions provided by high-tech machines. This is where Austro and Biesse come in.
Austro specialises in Biesse woodworking products. From its base in Pesaro, Italy, the Biesse Group’s products are available in over 160 countries. Its brands are well-established in South Africa. It includes Selco beam saws, Rover and Skipper CNC centres, Akron, Jade and Stream edgebanding machines, Cosmo cabinet presses, Brema drilling and milling machines, and Viet and Opera widebelt sanders.
These machines are renowned for their precision, durability, and advanced features, appealing to small artisanal shops and more extensive manufacturing facilities. Integrating innovative technologies into traditional woodworking processes allows for enhanced productivity and quality, catering to a growing demand for sophisticated woodworking solutions.
Austro will focus on delivering an exceptional customer experience. “The woodworking industry has seen significant technological advancements over recent years, with many businesses transitioning towards digital solutions for design and manufacturing,” he says.
The relaunching company is poised to capitalise on this trend by offering state-of-the-art machinery that integrates seamlessly with modern production techniques. As the demand for customised woodworking solutions continues to rise, this company aims to provide tools that empower artisans to innovate while maintaining traditional craftsmanship values.