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Biesse surprised visitors to its exhibition space by presenting a new logo and visual identity. Raphaël Prati, Biesse’s chief marketing & communications officer says the bright corporate colours represent its strategy-centred on “multi-materiality and being inherently international”.

You can read more on this here – https://www.woodbizafrica.co.za/may-2023-issue-26/#may-2023-issue-26/40/